Inner-Transformation Coaches choose to discover their true selves, by going beyond the false identity and emotions in the mind. Inner-Transformation Coaches are curious explorers. We contribute by finding our purpose, and by being of value to this world, creating a movement and a message that will forever rise people up to do the same. We take control of our destiny, we do cool things, we live life as if it were a treasure hunt, seeing each moment as being new and exciting, like a gift we and those we serve, get to unwrap every day.